Blogging – way of improving business structure that generates revenue to a company

There can be many reasons to create a blog in a domain, ‘advertising’ your life journal either about yourself or some other thing which you may want to comment on. A blog is a program that, once installed on your website, enables you to simply type into a form and, when you press submit, it is automatically and immediately uploaded to the web. It is a quick and easy way to publish your content to the web. I would say, it can be something like creating a so-called personal webpage where everyone who can access to your page, especially to those who know or it can be anyone who happen to get a hit on your blog.

Blog usually is well designed by the administrator, where you don’t have to actually key in the HTML language on your own, taking hours or even days just to publish an attractive funky webpage. Besides, you can use among the design templates provided. Or, you may design it yourself. Once a blog has been established, anyone, even the most technologically challenged, can create blog enteries. Meaning to say, no more paying an outside contractor an hourly rate of taking your IT guy off of his assigned tasks to do a page for you.

Nevertheless, apart from ‘exposing’ and ‘sharing’ stuff with the viewers, many organizations or firms have considered this to receive feedback from their customers. The marketers from different organizations normally will evaluate their business performance from the blogs of its customers. It is also one of the R&D task for most of the e-business firms. Thereon, blogs can be used to support whatever positioning you wish to achieve: superiority, innovation, playful, giving, environmentally conscious, etc. You may visit this person’s blog: http://gotchange.blogspot.com/2005/02/why-blog.html. He has provided tonnes of reasons about reasons of we blog.

Positively, blogs convert into sales and profits too. Those companies who actively use blogs as part of their marketing program have discovered that blogs bring in more visitors to your website and that a high percentage of those visit a blog, if properly influenced through that blog’s content, will actually buy from their company. Hence, the company may obtain free market research at the same time. “Because blogs are naturally two-way street, they are a perfect forum for you to find out what your prospects and customers think, know and want. Where else can you put out information to literally thousands of your best customers, and have them give you their reactions, opinions and expertise – basically for free? Of course blog readers also see these reactions, but that in itself can become a positive asset if your company is ready to take any criticisms to heart and sincerely to remedy any problems the blog uncovers.” Said Robert Moskowitz, the consultant and author who speaks and writes frequently in the U.S.

Personally, I have a blog ever since I got inspired by someone. It is confidential, unless you are the exceptional ones. From my first point of view (before I started to bog), it is waste of time and every time have to update the blog in order to let our friends getting to know our latest ‘episode’. Once I read ‘someone’s’ blog, it actually changed my mindset! It is a place of sharing, giving, learning, experiencing, and distorting as well (laugh). The essential part will be of how people express their feelings towards certain real life events or incidents that had been gone through whether it is a sweet reminiscence or anguishing moment. It may somehow relate to commercial forum, whereby readers / marketers will try to figure out what kind of services or product they can provide in order to overcome such problem. Well, as for the good ones, they may feel astonished with what they have contributed in making users’ lives more contented, thus maintain the quality as well as retain the users by creating mutual relationship.

As a conclusion, blogs are made in the shade relational marketing tool. They give the companies opportunity to direct connect with customers, constituents and colleagues. They help put them in the enviable position of being thought of as an industry leader and expert. Besides, blogs are not just publishing content, they are also a way to drive revenue. For all of the reasons mentioned and more blog is itself a sales machine. It can also become a vehicle for driving a secondary form of revenue through the use of ads served on the blog and in RSS feeds.

References:

Pete Lerma, 2005, Blog Advertising, Clickz Experts, viewed 12 April 2006, http://www.clickz.com/experts/media/agency_strat/article.php/3563756

Blog – Wikipedia, the free encyclopedia, 2006, viewed 10 April 2006, http://en.wikipedia.org/wiki/Weblog

Rich Brooks, 5 Reasons, Why a Blog Is Better Than an Email Newsletter…, Flyte, viewed 10 April 2006, http://www.flyte.biz/resources/newsletters/05/05-blogs-vs-email.html

Lois Carter Fay, 2004, Blogging for Business, viewed 10 April 2006, http://www.marketingideashop.com/blogging.htm#2nd

Robert Moskowitz, 2005, Five Reasons to Blog, Brand Voices, iMedia Connection, viewed 10 April 2006, http://www.imediaconnection.com/content/5229.asp

Why blog for business?, Corporate Blogging.Info, viewed 10 April 2006, http://www.corporateblogging.info/basics/why/